Strategy
Identify market potential, sharpen your positioning and prioritise growth areas — based on evidence, not gut feeling.
Strategy and internationalisation consulting · Ulm
Your partner for international markets.
Since 1993 we have supported industrial and trading companies with strategy, market entry and sales — across Western and South-Eastern Europe.
- founded
- 1993
- years of experience
- 30+
- target markets
- 7
- pillars of growth
- 4
Services
Four pillars. One goal: your growth.
We combine market knowledge with entrepreneurial practice — from the first analysis to implementation on the ground.
Marketing
Positioning, communication and sales channels that work in your target market and make your brand visible.
Transformation
We adapt structures, processes and organisation to new markets — pragmatic, transparent and without friction.
Sales
Access to decision-makers, partners and distributors. We open doors and support you through to the deal.
About us
A house with experience.
Founded in 1993 in Ulm, connected with partners across Western and South-Eastern Europe.
We are a company founded in 1993 with experienced consultants, headquartered in Ulm and with partners in Western and South-Eastern Europe. As specialists in strategy and internationalisation, we work in a capable team in which everyone is committed to our clients' success. We work for industrial and trading companies at home and abroad — in the German-speaking region as well as in international markets.
- Founded
- 1993
- Location
- Ulm
- Partners
- Western & South-Eastern Europe
- Clients
- Industry & trade
1993
founded in Ulm
The way up1993 — 2026
Philosophy
What burns within us ignites others.
„What you wish to ignite in others must first burn within yourself.“
Heart and soul, entrepreneurial skill, passion, commitment and know-how: that is our recipe for success — because together with our clients we shape the future.
For us, consulting is not a slide deck but shared work. We think like entrepreneurs, stay close to the detail and take responsibility for the result.
Internationalisation
New markets. Clear paths.
We take German companies into international markets — and foreign companies into the German-speaking region.
Market entry and ongoing support, market analysis, building contacts with customers and cooperation partners, market entry, strategy, organisation and implementation support. We know the culture, the structures and the right distribution channels.
Our target markets
7 + 1
How market access is built
- 01
Analysis
Market, competition and potential — before the first step is taken.
- 02
Contacts
Access to decision-makers, partners and distributors through our network.
- 03
Market entry
Strategy, organisation and the first deals on the ground.
- 04
Support
Sustainable market development — we stay until it works.
„If one does not know to which port one is sailing, no wind is favourable.“
Connecting markets
From Ulm into the world.
01
Western Europe
Familiar markets, new opportunities.
02
South-Eastern Europe
Seven countries, one network.
03
Trade & logistics
From the port to the customer.
Our management
Personally here for you.
You speak directly with the management. They lead the projects themselves and stand behind the results.
Founder · Manager International Consulting
Nenad Ćirović
Degree in economics in Belgrade, postgraduate studies in international economic relations in Mannheim. Since 1993 he has advised mainly small and medium-sized companies.
Management · Project manager · Mental coach
Elisabeth Ćirović
Commercial training with roles in purchasing, export, logistics and management. Her focus is process optimisation and finding the right business partners.
Industries
Experience in your sector.
We work for industrial and trading companies — across sectors and with a clear focus on implementation.
Contact
Let's talk about your market.
Tell us about your plans. We will get back to you within one working day.
Address
Lehrer-Tal-Weg 40
89075 UlmPhone
+49 (0)731 9508737Fax
+49 (0)731 94034845
Email
info@cirovic.netAvailability
Mon – Fri, 9:00 – 17:00
How to find us
Schematic map — not to scale.
Lehrer-Tal-Weg 40 · 89075 UlmEselsberg